It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. What is Branding? is an accessible guide that makes sense of this complex subject. It explores the process of branding, and shares insights that can be applied to practical challenges. Outlining the components of branding (positioning, storytelling, design, price, and relationships), what it can ...
Series: Essential Design Handbooks
Paperback: 256 pages
Publisher: Rockport Publishers; Reprint edition (October 1, 2010)
Product Dimensions: 7 x 1 x 8.8 inches
Amazon Rank: 980565
Format: PDF ePub Text TXT fb2 ebook
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A good book about general knowledgement of advertising. Really usefull for current or future ABM's. Full of examples and pictures of designs and good campaigns. Well structured and without any boring waffle.For me it was 20 Euros and was totally wort...
to, and what it can achieve, What is Branding? will help ensure the success of branding for any product, service, person, or place.Case studies included in the international portfolio of campaigns explain what makes them work, why they matter, and what can be learnt from them. Analysis focuses both on design know-how and on theory, looking at how professionals wrestle with abstract notions of perception, culture, and love while at the same time solving the nuts-and-bolts problems of package design, sign making, and web technology.